Licious Snacks Film: 

The brief: Highlight the 'Snacking' moment with mother and child. 

Result: The film starts with the protagonist dreaming about Licious snacks and how he is pulled back into reality. The other half of the film focuses on romancing the 'Ready to Cook' part where the cooking and serving takes place.serving takes place.

Licious Starters Film: 

The brief: Highlight 'Starters' as a key accompaniment when consumed with regular dal and rice for dinner. 

Result: The film starts with the protagonist dreaming about devouring juicy Licious chicken and how he gets pulled back into reality. The other half of the film focuses on romancing the 'Ready to Cook' part where the cooking and serving takes place.