FC
BOTOSANI
REBRANDING
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Background:
FC Botosani is a professional football team based in Botosani, Romania. Founded in 2001, the team has established itself as one of the most prominent football teams in the country, competing in the top tier of Romanian football, Liga 1.
In 2021, the team's management decided to undergo a rebranding process to modernize the team's image and appeal to a broader audience.
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Objective:
The objective of the rebranding process was to create a new visual identity for FC Botosani that would reflect the team's competitive spirit and reflect the values of the local community.
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Solution:
The new visual identity for FC Botosani was designed to represent two strong symbols - a horse and a hawk. These symbols were chosen to represent the team's agility, strength, and speed on the field.
The new logo features a stylized horse and hawk in red and blue, which creates a bold and modern look. The typography is clean and simple to enhance the logo's legibility and create a cohesive visual identity.
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Results:
The rebranding process was a huge success, with the new visual identity receiving overwhelmingly positive feedback from fans, sponsors, and the media.
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Team:
Ovidiu Pop - Creative direction, Graphic design
Alexandra Rusu - Graphic design
Raluca Gavrilescu - Research, Brand directions, Nickname
Diana Diaconescu - Project Management
Carla Moss - Advisor
