I had the opportunity to design a website for an event agency with a diverse target audience, including event planners, corporate clients, and individuals looking to plan special occasions such as birthdays or weddings.
The primary goal of the website is to offer a reliable planning service that can help users create memorable events while addressing the potential pain points of finding suitable vendors or venues, managing budgets, and logistics.
To achieve these goals, the key features and services offered include planning, coordination, venue sourcing, and budget planning.
I identified the pain points of potential users, including difficulty in communicating, lack of transparency, complex navigation, confusing forms and inputs and inconsistent design. To address these issues, I implemented solutions such as clear and intuitive navigation, simple and clear forms with clear instructions and minimal input requirements, and clear design with a consistent color palette and typography.
The ultimate goal of this website is to provide a unique and personalized experience for users, maximizing the impact and success of their events while minimizing the stress associated with event coordination. With these design elements and features in place, the website will offer a user-friendly platform that meets the needs and expectations of its diverse audience.
