WORK/
Redesigning a brand
with a touch of truffle.
Rebranding
Web Design
Truffle is a film and video production agency in Lebanon, Beirut. Their goal with every piece of work they do is to get that extra flavour that makes their end result different and exciting. But this was not reflected with their visual identity. Coming off as plain and unexciting, they wanted to speak to their consumers with a brand narrative that reflected whe they really are, and how they work.
Just as truffle the mushroom is highly sought after and prized for its unique flavor, Truffle the brand is a highly respected and reputable production house, that adds flavor and excitement to any project they work on.
Our goal was to create an identity that reflected their values and showcased the way they approach their work. We focused on their name: "TRUFFLE" and broke down a brand narrative around the very idea of what truffle is all about.
Changing a brand story
by adding flavor.
In the identity, a truffle element was established. Using the same fluid and organic nature of the mushroom itself and how it is used in different manners (from truffle oil to chocolate to sauce and so on).
The visual story of the brand reveals the duality between a world without truffle that is quite dull and systematic and the burst of flavor and life that truffle adds wherever it goes.
