DESIGN OBJECTIVE

Create a fake professional sports team unique to the area. Include stylized branding, way finding, environmental graphics, and other collateral pieces. Effectively utilize color and design principles to create a National Hockey League to draw in a specific target audience.

CREATIVE BRIEF

The Madison Graters is a National Hockey League team from Wisconsin. The logo is a block of cheese wearing skates to make the branding playful and open for many demographics to love. I utilized shades of maroon and a deep yellow-gold color to represent the team. These colors are relevant because cranberries, wine, and cheese are what Madison, Wisconsin is known for, and those items are the related colors.