Someone who UNDERSTANDS usually doesn't engage in hate. True understanding allows for EMPATHY. But to understand, one must first GET TO KNOW.
One of the most important campaigns I had the pleasure of co-creating, under the slogan #UnderstandingTransgender/ #zrozumiećtranspłciowość,. The main goal of this campaign is to educate society and draw attention to the significant issue surrounding this topic in Poland. We have created a series of videos showcasing the stories of parents and their perspectives on the world and their love for their children.
DATE: 2023
ROLE: Art Direction/ design
Agency: Molecular worldwide (former BBDO Warsaw)
Creative director: Bartek Klimaszewski
Deputy creative directors: Janka Szwykowska, Rafał Pniewski
Art director: Przemek Łowicki
Copywriter: Marta Tomczak
Directors: Marek Kozakiewicz, Wojtek Smarzowski
Production: Flota filmowa
Production: Flota filmowa
Account director (agency): Magda Eljasz
Strategic planner / strategist: Bartosz Gomółka, Aleksandra Szajnecka
Film production: Dariusz Mięsak, Marcin Mielcarz, Aleksandra Zięba
Director: Marek Kozakiewicz, Wojtek Smarzowski
Director of photography: Michał Stajniak, Adam Lipiński, Paweł Tybora
Agency producer: Joanna Cichalewska-Piwek
Post production: Televisor
Additional company: Molecular Worldwide: Jerzy Matuszewski, Sylwia Sobol, Michał Polak Editors: Jerzy Zawadzki, Alan Zejer, Maciej Niemiec, Krzysztof Rymsza Color correction: Jarek Sterczewski Sound: Andrzej Bogucki 24/7 PR: Klau Chmielecka, Maja Kubiak Storytel: Jakub Barzak, Klaudia Chruściel, Katarzyna Gargol, Justyna Zarejko, Izabela Markowska Case video: Grzegorz Nowiński naTemat.pl: Paulina Plenkiewicz
Strategic planner / strategist: Bartosz Gomółka, Aleksandra Szajnecka
Film production: Dariusz Mięsak, Marcin Mielcarz, Aleksandra Zięba
Director: Marek Kozakiewicz, Wojtek Smarzowski
Director of photography: Michał Stajniak, Adam Lipiński, Paweł Tybora
Agency producer: Joanna Cichalewska-Piwek
Post production: Televisor
Additional company: Molecular Worldwide: Jerzy Matuszewski, Sylwia Sobol, Michał Polak Editors: Jerzy Zawadzki, Alan Zejer, Maciej Niemiec, Krzysztof Rymsza Color correction: Jarek Sterczewski Sound: Andrzej Bogucki 24/7 PR: Klau Chmielecka, Maja Kubiak Storytel: Jakub Barzak, Klaudia Chruściel, Katarzyna Gargol, Justyna Zarejko, Izabela Markowska Case video: Grzegorz Nowiński naTemat.pl: Paulina Plenkiewicz
Awards
KTR x 6
Golden Drum x 1
Złote spinacze x 3
KIAF x 1
