PIONEERING TIME ZONES
LONGINES
SoMe CAMPAIGN
Introducing the new Spirit Zulu Time, celebrating the past and present explorers who constantly pushes the boundaries.
An unique and inspiring campaign mixing innovation and tradition in an epic journey... and never lose track of time.
This SoMe campaign includes DOOH and Social Assets with a teasing and a reveal phase.
An event took place in London to launch the collection which was a success for the brand and the sales.
The entire campaign in visible on the official Instagram account of Longines @longines.