Huggies: Botín de Oro
Plan de incentivos para la fuerza de ventas / Incentive Scheme for the sales force
Plan de incentivos para la fuerza de ventas / Incentive Scheme for the sales force
The Challenge:
Kimberly-Clark Guatemala requested an internal campaign to motivate the sales force of Huggies diapers to reach their sales goals.
Proposal:
It consisted of the incentive plan theming with the global South Africa as the main prize consitiría a trip for two to see the World Cup final.
The concept was awarded the "Golden Boot" monthly, that is the best salesman of the month and award the "Golden Globe" monthly, that is the best take orders man.
Kimberly-Clark Guatemala requested an internal campaign to motivate the sales force of Huggies diapers to reach their sales goals.
Proposal:
It consisted of the incentive plan theming with the global South Africa as the main prize consitiría a trip for two to see the World Cup final.
The concept was awarded the "Golden Boot" monthly, that is the best salesman of the month and award the "Golden Globe" monthly, that is the best take orders man.
El Reto:
Kimberly-Clark Guatemala, solicitó una campaña interna para incentivar a la fuerza de ventas de pañales Huggies para que alcanzaran sus metas en ventas.
La Propuesta:
Consistió en tematizar el plan de incentivos con el mundial de Sud-África, ya que el premio principal consitiría en un viaje para dos para ver la final del mundial.
El concepto fué premiar al "Botin de Oro" mensualmente, es decir al mejor vendedor del mes y también premiar al "Guante de Oro" mensualmente, es decir al mejor toma pedidos del mes.
Logo Concept: Golden Boot
Secundary Logo Concept: Golden Glove
Every salesman have a unique t-shir with his name and number.
An edecan visit the company for give a prize to the best salesman.
Graphic 1 for the campain
Graphic 2 for the campain
Graphic 3 for the campain
Graphic 4 for the campain, this announce a middle year prize
