Corporate identity
for bistro «Такие истории»
for bistro «Такие истории»
A new wonderful place opened in 2020 in Yekaterinburg — a bistro with the tempting name «Такие истории», on whose identity and graphic communications we have been working since 2019.
We reflected in graphic the name of the restaurant. The hand-drawn lines of the illustrations tell people's stories and twist into a compelling plot. So it turned out to be a pleasant corporate identity, in which guests see the reflection of stories about themselves and their loved ones
The signboard is made of brass and neatly inscribed in the facade of the building. At night, it is illuminated with a warm light that emphasizes the material of the sign
The hue of the backlight is chosen to match the facade lighting
And this is the logo. The vertical strokes of the letters are reminiscent of the shape of a pencil, with which the guests draw their stories in thought. The main corporate colors of the identity are mint, nude and light gray. They work in conjunction with the shades of the interior and create a single harmonious image of the bistro
This is a waiter's apron, soft beige fabric with logo embroidered on it
Bonus card in the wallet
The cutlery stand is made of wood and decorated with a logo
The highlight of the style is linear illustrations, as if drawn with a pencil, they tell stories. Such drawings fit freely on the branded carrier of the restaurant and complement the background. The pictures are specially created in a slightly naive style, so as not to confuse the visitor with their accuracy and offer him a dialogue while trying to draw his story himself
You can decorate any branded media with a logo print. The main thing is that it is done by hand, very natural and comfortable. Thanks to manual execution, each item is unique — with its own history
To indicate the reservation of tables, we came up with another interesting story. Where can you find so many different stories, if not in books? This image fits very well into the concept of the institution
The menu is made in the signature colors of the bistro
Check pocket. A cute illustration is revealed under the check
Mugs with corporate graphics
In the bistro you can take your favorite postcard, and following the checklist. Fill your day with interesting stories
For shoppers, we drew illustrations in which bistro guests recognize themselves and their stories
On the front door there are stickers at eye level, they set the mood and warn that there is glass ahead
Cards for car owners with cute illustrations in which you can recognize yourself and your loved ones. Under the glass of the car, they will remind you of a pleasant pastime
