A concept that appeals to the Gen Y desire to be enlightened, and part of a bigger cause. Addressing the audience more disruptively, phrases from recent American history are reinterpreted in an unexpected and amusing way. Keeping the same spirit of national symbolism drawn from CharterBank’s brand. It’s in-your-face, bold messages, typography and iconography is designed to entice and entertain student audiences.

Deliverables included: Posters and out of home branding, branded apparel, buttons, Pong Tourney member drive, merchant discount program for members, Charter Manifesto, microsite.

Art Direction & Design: Tiffanni Spann

 

Vegas forum write up here.

Charter Bank Microsite

Activation: For the “Join the Revolution” concept, we presented an activation idea that consisted of a beer pong tournament for new members.

Charter Manifesto: Pages from a “manifesto” or “Declaration of Banking Independence” written to express CharterBank’s philosophy about student checking accounts.

Branded Charter Bank Apparel