PROJECT PORTFOLIO
Highlights of various projects I've produced, managed and written for, including work for Disney, Nintendo, Sony Pictures Television, ABC, LOST, Modern Family, The Voice, Ghostbusters, Pokémon, Oscars, WWE, CBS and Mattel.
Highlights of various projects I've produced, managed and written for, including work for Disney, Nintendo, Sony Pictures Television, ABC, LOST, Modern Family, The Voice, Ghostbusters, Pokémon, Oscars, WWE, CBS and Mattel.
Scripted only "Yuletide Tech," the first of the three featured "North Pole Commercials" in this video.
Chatbot for Ultraviolet TV series - Sony Pictures Television, Poland
Developed and managed the episodic chatbot for Sony's original TV series, Ultraviolet, airing on AXN Poland.Premiering on October 25, 2017, the chatbot provides episodic storylines that allows fans to interact with theshow's characters, view video clues and chat through branching storylines to solve the weekly case.
Developed and managed the episodic chatbot for Sony's original TV series, Ultraviolet, airing on AXN Poland.Premiering on October 25, 2017, the chatbot provides episodic storylines that allows fans to interact with theshow's characters, view video clues and chat through branching storylines to solve the weekly case.
View promo for project:
Highlights from the Season 1 (10 episodes) campaign include:
• High engagement - Engagement increased +14% each episode with a +379% growth from the premiere to the finale
• Expanded reach - Campaign reached a younger demo (67% of users 34 and younger) compared to the older-skewing demo attracted by the linear broadcast
• High replay rate - 65% of users returned to chat with the same episode again (each episode provided branching dialogue and storylines)
• High completion rate - 54% of users completed each interactive chat episode
• Over-indexed in time spent - On average, users spent close to 5 minutes engaging with each chat episode, a +729% improvement over the average time spent on the AXN website and social sites
• High engagement - Engagement increased +14% each episode with a +379% growth from the premiere to the finale
• Expanded reach - Campaign reached a younger demo (67% of users 34 and younger) compared to the older-skewing demo attracted by the linear broadcast
• High replay rate - 65% of users returned to chat with the same episode again (each episode provided branching dialogue and storylines)
• High completion rate - 54% of users completed each interactive chat episode
• Over-indexed in time spent - On average, users spent close to 5 minutes engaging with each chat episode, a +729% improvement over the average time spent on the AXN website and social sites
Ghostbusters Dubsmash Campaign - Sony Pictures, global
Conceived, developed and managed the global Dubsmash campaign to promote the theatrical release of the 2016 Ghostbusters film for Sony Pictures Entertainment.
Promoted on air and digitally across Sony's global digital networks, the one-week paid
Conceived, developed and managed the global Dubsmash campaign to promote the theatrical release of the 2016 Ghostbusters film for Sony Pictures Entertainment.
Promoted on air and digitally across Sony's global digital networks, the one-week paid
Dubsmash campaign yielded the following results:
• Over 1 million Ghostbusters sounds played
• Over 31k Ghostbusters dubs recorded
• Estimated reach of over 600k users across the United Kingdom, Japan, Southeast Asia, Latin America, Brazil, South Africa, Central Europe, Italy, Germany, India, Spain and Portugal
• Over 1 million Ghostbusters sounds played
• Over 31k Ghostbusters dubs recorded
• Estimated reach of over 600k users across the United Kingdom, Japan, Southeast Asia, Latin America, Brazil, South Africa, Central Europe, Italy, Germany, India, Spain and Portugal
The Voice 5th Judge Voting App - Sony Pictures Television, AXN Brazil
Developed and produced the live play-along web app for The Voice airing in Brazil on Sony's AXN channel.
Developed and produced the live play-along web app for The Voice airing in Brazil on Sony's AXN channel.
• Winner - 2016 PromaxBDA Bronze Award for Promotional Interactive Applications
• Nominee - Best Entertainment Platform, 2016 Festival of Media Awards LatAm
Sony Picture This Festival for the Planet - Sony Pictures Film Festival, global
Managed and oversaw the digital development, marketing and creative execution of the Picture This Film Festival in support of Sony's Picture This global environmental initiative.
The film festival campaign, contest and creative strategy involved on-air and digital promotions held across the United States, United Kingdom, Latin America, Japan, Southeast Asia, Russia, Hungary, Poland, Romania, Spain, Portugal and Germany.
Managed and oversaw the digital development, marketing and creative execution of the Picture This Film Festival in support of Sony's Picture This global environmental initiative.
The film festival campaign, contest and creative strategy involved on-air and digital promotions held across the United States, United Kingdom, Latin America, Japan, Southeast Asia, Russia, Hungary, Poland, Romania, Spain, Portugal and Germany.
Watchwith Japan - Sony AXN, AXN Mystery and Animax Japan
Product and project manager in charge of digital strategy, development and promotions for a second-screen experience synchronized to on-air broadcasts on Sony Pictures Entertainment's linear TV channels in Japan.
• Supported airings of Hannibal, Gotham, Arrow, Continuum, Sherlock, The Victoria's Secret Fashion Show and marathon anime programming
• Provided real-time digital interactivity for viewers in Japan of AXN, Animax and AXN Mystery
• Provided sync trivia, polls, behind-the-scenes info, galleries, character bios and sponsorships for over 60 episodes of television
• Generated 5 - 8 times more ad clicks than standard display ads
• Main driver of site visits on day of air
• Increased weekly site uniques by 2 to 4 times
• Drove 600k - 800k Twitter impressions during anime marathon programming
• Supported airings of Hannibal, Gotham, Arrow, Continuum, Sherlock, The Victoria's Secret Fashion Show and marathon anime programming
• Provided real-time digital interactivity for viewers in Japan of AXN, Animax and AXN Mystery
• Provided sync trivia, polls, behind-the-scenes info, galleries, character bios and sponsorships for over 60 episodes of television
• Generated 5 - 8 times more ad clicks than standard display ads
• Main driver of site visits on day of air
• Increased weekly site uniques by 2 to 4 times
• Drove 600k - 800k Twitter impressions during anime marathon programming
Product and project manager in charge of digital strategy, development and promotions for a second-screen experience synchronized to on-air broadcasts on Sony Pictures Entertainment's linear TV channels in Japan.
• Supported airings of Hannibal, Gotham, Arrow, Continuum, Sherlock, The Victoria's Secret Fashion Show and marathon anime programming
• Provided real-time digital interactivity for viewers in Japan of AXN, Animax and AXN Mystery
• Provided sync trivia, polls, behind-the-scenes info, galleries, character bios and sponsorships for over 60 episodes of television
• Generated 5 - 8 times more ad clicks than standard display ads
• Main driver of site visits on day of air
• Increased weekly site uniques by 2 to 4 times
• Drove 600k - 800k Twitter impressions during anime marathon programming
• Supported airings of Hannibal, Gotham, Arrow, Continuum, Sherlock, The Victoria's Secret Fashion Show and marathon anime programming
• Provided real-time digital interactivity for viewers in Japan of AXN, Animax and AXN Mystery
• Provided sync trivia, polls, behind-the-scenes info, galleries, character bios and sponsorships for over 60 episodes of television
• Generated 5 - 8 times more ad clicks than standard display ads
• Main driver of site visits on day of air
• Increased weekly site uniques by 2 to 4 times
• Drove 600k - 800k Twitter impressions during anime marathon programming
Modern Family Memory Book
Produced the online Memory Book for ABC's official Modern Family website, which included weekly never-before-seen videos, mobile exclusives, photos, a user-generated video contest and fan-uploaded photo e-cards. Sponsored by Verizon.
Produced the online Memory Book for ABC's official Modern Family website, which included weekly never-before-seen videos, mobile exclusives, photos, a user-generated video contest and fan-uploaded photo e-cards. Sponsored by Verizon.
Modern Family - iPhone App
Produced the official Modern Family "Family Sayings" app sponsored by Toyota
Produced the official Modern Family "Family Sayings" app sponsored by Toyota
Oscar.com
Worked with AMPAS to produce ABC.com Oscar site from 2007 to present
Worked with AMPAS to produce ABC.com Oscar site from 2007 to present
LOST - The Ultimate Fan Promo Contest
Managed the development of the video mash-up tool that allowed fans to edit together their own finale promo for LOST. Sponsored by KIA.
Managed the development of the video mash-up tool that allowed fans to edit together their own finale promo for LOST. Sponsored by KIA.
Desperate Housewives - Virtual Wisteria Lane
Produced ABC.com's interactive tour of the Desperate Housewives neighborhood that was updated weekly with new episodic hotspots. Sponsored by Sprint.
Produced ABC.com's interactive tour of the Desperate Housewives neighborhood that was updated weekly with new episodic hotspots. Sponsored by Sprint.
LOST - Live Fan Chat
Produced ABC.com's chat that ran during the series finale of LOST
Produced ABC.com's chat that ran during the series finale of LOST
Ugly Betty - ModeNY.com
Produced, wrote and managed weekly editorial content for ModeNY.com, the web magazine referenced on air in episodes of ABC's Ugly Betty
Produced, wrote and managed weekly editorial content for ModeNY.com, the web magazine referenced on air in episodes of ABC's Ugly Betty
LOST - Timeline
Produced and wrote copy for the official LOST Timeline for ABC.com. Sponsored by Sony Pictures.
Produced and wrote copy for the official LOST Timeline for ABC.com. Sponsored by Sony Pictures.
ABC Music Lounge
Produced and launched ABC's streaming music player and site
Produced and launched ABC's streaming music player and site
LOST - Showdown
Produced and managed ABC.com's bracket poll that allowed fans to cast weekly votes to determine the most popular scene from LOST
Produced and managed ABC.com's bracket poll that allowed fans to cast weekly votes to determine the most popular scene from LOST
April Fool's - eCards
Produced and wrote parody eCards of ABC shows for fans to send via email or share on Facebook and Twitter
Produced and wrote parody eCards of ABC shows for fans to send via email or share on Facebook and Twitter
LOST - Fan Art Wall
Produced and managed development of ABC.com's user-generated content feature that allowed fans to upload and share their personal artwork that was inspired by LOST
Produced and managed development of ABC.com's user-generated content feature that allowed fans to upload and share their personal artwork that was inspired by LOST
Modern Family - Family Scrapbook
Produced and art-directed ABC.com's weekly scrapbook that showcased mementos, souvenirs and keepsakes suggested by each episode of Modern Family
Produced and art-directed ABC.com's weekly scrapbook that showcased mementos, souvenirs and keepsakes suggested by each episode of Modern Family
April Fool's Stunt
Produced and oversaw the creative direction of ABC.com's showcase of parody shows for April Fool's, as well as for Halloween
Produced and oversaw the creative direction of ABC.com's showcase of parody shows for April Fool's, as well as for Halloween
Pushing Daisies - Comic Book Recaps
Produced ABC.com's weekly comic-style recaps of every episode of Pushing Daisies
Produced ABC.com's weekly comic-style recaps of every episode of Pushing Daisies
CSI: Miami - Interactive TV
Produced and scripted weekly content for CBS.com's 2-screen experience for CSI: Miami
Produced and scripted weekly content for CBS.com's 2-screen experience for CSI: Miami
WWE Taboo Tuesday - Interactive TV
Produced and managed editorial content for the WWE's first interactive pay-per-view, Taboo Tuesday. Also produced weekly 2-screen interactive TV content for WWE RAW
Produced and managed editorial content for the WWE's first interactive pay-per-view, Taboo Tuesday. Also produced weekly 2-screen interactive TV content for WWE RAW
Batman Interactive
Produced and managed editorial content for Mattel's live online experience, Batman Interactive
Produced and managed editorial content for Mattel's live online experience, Batman Interactive
The Legend of Zelda: Majora's Mask
Localized and wrote the English screen text for Nintendo's best-selling video game on the N64 console. The game was recently voted "Game of the Decade" by fans at GameFAQs.com in December 2010.
Localized and wrote the English screen text for Nintendo's best-selling video game on the N64 console. The game was recently voted "Game of the Decade" by fans at GameFAQs.com in December 2010.
Banjo-Kazooie - Box Copy
Wrote marketing copy for Nintendo (such as promotional efforts for Comfort Inn, Hi-C, Target in-store video kiosks, mailers and packaging) including the cover copy for the top-selling N64 video game, Banjo-Kazooie
Wrote marketing copy for Nintendo (such as promotional efforts for Comfort Inn, Hi-C, Target in-store video kiosks, mailers and packaging) including the cover copy for the top-selling N64 video game, Banjo-Kazooie
Game Boy Camera Funtography Guide
Wrote and illustrated Nintendo's official book for the Game Boy Camera, as well as authored and edited dozens of official Nintendo player's guides
Wrote and illustrated Nintendo's official book for the Game Boy Camera, as well as authored and edited dozens of official Nintendo player's guides
Nintendo Power Magazine
Pitched and wrote articles and planned editorial content for over 70 issues of Nintendo's official monthly publication that boasted a circulation of over 5 million subscribers
Pitched and wrote articles and planned editorial content for over 70 issues of Nintendo's official monthly publication that boasted a circulation of over 5 million subscribers
Hi-C package copy
Wrote copy for various Nintendo partnerships, including Hi-C, Comfort Inn. Also worked with Joyride Studios on the development of Nintendo action figures and the copy for the product packaging
Wrote copy for various Nintendo partnerships, including Hi-C, Comfort Inn. Also worked with Joyride Studios on the development of Nintendo action figures and the copy for the product packaging
Pokémon comic
Wrote the localized dialogue and text for the Pokemon comic strip featured in Nintendo Power magazine.
Wrote the localized dialogue and text for the Pokemon comic strip featured in Nintendo Power magazine.
