Project Scope: Logo Design,Visual Identity System, Web UX/UI
Home Parket :
Wood Flooring at its best
About Home Parket: :
Home Parket specialise in producing and installing high-quality, durable,
and stylish wood floors that can enhance the beauty and value of any home
or commercial space.
Brief:
Brand and web designer to develop our brand identity and
visual language across the website and digital marketing assets.
We are aiming bring consistency across the website and all marketing
touchpoints.
Identity design approach:
My task was to design a brand identiy system that accurately
represents the motivation and values of the Home Parket Team.
system. We base the visual identity system on the language of Durability, Quality,
Elegance and Stylish.
Visual Language: Main graphic elements
Herringbone:
"broken" zig-zag graphic simulating the herringbone pattern. The
herringbone is an arrangement of rectangles used for floor
tilings and road pavement.The logo mark was made after playing
around with the graphical element.
The choice of colour always depends on the context, purpose and situation
in which this element is to used. However the default colours should be White,
Black and Platinum Grey.
