Roles: Creative Direction, Design, Copywriting
Full-page placements in regional BMW, Porsche, vintage racing. and other enthusiast magazines were an opportunity for Griot's Garage to draw new customers to its Tacoma facility. The challenge: Make it quick and easy for a resource-constrained creative team to produce attractive, effective ads for multiple periodicals.
To that end, I established an ad template and "tool kit" of creative standards that could be quickly repurposed to suit different needs. Inviting photography, clean layouts, and to-the-point copywriting were the order of the day for these design-minded audiences.
