The conceptual solution for the packaging design of the TEFIA MY professional cosmetics collection is an intuitive navigation through more than 170 SKUs of products. To simplify the selection and use of what hairdressers and stylists need, we came up with and used three parallel sign systems at once in the package: color-sign — each series and product has its own unique color, name-sign ‚— each group of goods has its own letter abbreviation, and, finally — a punctuation mark assigned to each of the 6 product categories. It is part of the design concept — because it gives the product a certain emotion associated with one or another punctuation mark.