Pack In More was created to drive brand awareness by highlighting the lifestyle benefits of drinking Naked Juice. Since Naked Juice packs 1lb. of fruit in every bottle you have more time to pack in more of what you love. A sweepstakes to win a Subaru Crosstrek Hybrid and a day packed with activities in one of three cities was created to drive home the idea.
Art Directors: Amanda Villalobos, Naomi Poulin (sweepstakes key art idea)
Copywriters: Brian Quintana, Nathan Morris, Peter Bell
Creative Director: Andrew McGuire
ACD: Paul Manutes
Illustrator: Matt Herring
With approximately 150 OOH buys in top U.S. cities consumers were reminded that with Naked Juice you could pack in more of what you love in your city.
The brand site drove consumers to a microsite where they could enter to win a Subaru Crosstrek Hybrid and a day packed with activities in one of three cities.
Packinmore.com was created not only as an entry mechanism to the sweepstakes, but also as a city guide with Naked Juice curated lists of the top ten things to do in America's top ten cities.
Print ads published in Women's Health and GOOD Magazine (among others) created awareness of Naked's juice core category differentiator-1lb. of juice in every bottle.
Animated banner ads were designed for Yelp, Health.com, Buzzfeed etc.
In-store hang tags drove sweepstakes entries and trial with a $1 off coupon inside.
