FiatMatch is a digital app that allows people to exchange currencies at low fees and good rates. The company needed a new brand identity because they were about to launch.

To begin the branding process, I had a brand discovery discussion with the founders to learn about the company’s values, target users, brand personality and their expectations for the design. I learned about their competitors and the money transfer marketplace.

Based on the information received in the discussion and research into the money transfer marketplace, I created 3 mood boards to set the tone for the branding of FiatMatch. The founders chose this one as it reflected the direction they wanted the company’s branding to go.

Using the mood board, I created a brand identity that captured the unique direction desired by the founders and the aesthetic of the money transfer industry. 

The illustration for the sign up page of the platform depicts the user in complete control of their financial transactions through the convenience provided by the FiatMatch platform.

Visit FiatMatch here: FiatMatch - The International Money Transfer Marketplace