Framestore’s Design Studio has proudly created ‘Coalesce’, the opening film for OFFF Barcelona 2023. Now in its 22nd edition, the festival is the largest showcase of contemporary visual creativity and design, attracting attendees from all over the world.
Led by Art Director Chris Friesen and Creative Directors Jake Cuddihy, Lawrence Jones, Brian Drucker and Timothy Williams, Framestore was given an open brief and creative freedom by Hector Ayuso, the pioneering Founder of the festival.
The original concept was created by Friesen and developed jointly by the Creative Directors, revolving around the idea of lots of different people/things/worlds coming together to make something beautiful. “The tagline of the festival ‘Made for the Curious’ really guided us. We felt it was key to celebrate the process we all go through to find something special and out of the ordinary” says Cuddihy.
With collaboration at the heart of the project, it was important to bring together different artistic styles and disciplines so the team could explore what would excite and inspire them. Throughout the process a secondary theme of letting go of control to let creativity thrive was also developed.
