adidas - Battle Pack
For the release of a range of new football boots of adidas during the 2014 FIFA World Cup™ we created a seamless online experience and created tools for adidas and E-retailers to promote these new boots called "The Battle Pack".
Battle Pack introduction video:
When entering adidas.com/football we created a new landingpage for the 2014 FIFA World Cup™. Part of this landingpage was the entrance of the Battle Pack boots. When scrolling down the page a introduction video autoplayed that turned into a boot selector.
Battle Pack introduction video:
When entering adidas.com/football we created a new landingpage for the 2014 FIFA World Cup™. Part of this landingpage was the entrance of the Battle Pack boots. When scrolling down the page a introduction video autoplayed that turned into a boot selector.
Boot Explorer:
After the introduction you could swipe between the 5 boots of the pack.
After the introduction you could swipe between the 5 boots of the pack.
Screen record of the boot explorer:
Battle Pack Experience Pages:
When selecting a boot the user is directed to a designated page about the boot. For each of the boots in the range we created a unique page. We cleverly combined custom design, animation and experience with the existing adidas.com shopping functionality, making the product landing pages a lot more appealing.
When selecting a boot the user is directed to a designated page about the boot. For each of the boots in the range we created a unique page. We cleverly combined custom design, animation and experience with the existing adidas.com shopping functionality, making the product landing pages a lot more appealing.
Teaser videos:
For each boot we created animations that play within the page and introduce a interactive boot feature explorer.
For each boot we created animations that play within the page and introduce a interactive boot feature explorer.
Nitrocharge:
adizero F50 Messi
11pro:
adizero f50
Predator:
Initial storyboard "Predator":
The idea behind these videos is that every boot is born without an identity. By using light ( projection mapping) the shoe get's it's identity (it's unique pattern, born out of a singular shape representing the boot in Retail displays) and is fuled up with the energy a player needs to head for battle.
Interactive feature explorer:
For each boot we highlight the main feature in the same treatment we use for the animations. Showing here the Nitrocharge example.
For each boot we highlight the main feature in the same treatment we use for the animations. Showing here the Nitrocharge example.
Build up keyvisuals:
Stills overview:
Image Gallery:
Each page has a image gallery with imagery of the boot. We tried to align these to the rest of the look&feel of the page. (Example: Predator)
Each page has a image gallery with imagery of the boot. We tried to align these to the rest of the look&feel of the page. (Example: Predator)
Mobile pages:
Each of the pages was also avaible on mobile, but simplified and brought to the essence.
adidas.com examples:
Each of the pages was also avaible on mobile, but simplified and brought to the essence.
adidas.com examples:
adidas.com wallpapers:
To create a seamless user journey visually we also made all the assets that live within the .com environment:
To create a seamless user journey visually we also made all the assets that live within the .com environment:
E-retailers:
For all the E-retailers we made packages including wallpapers and bannersets, besides a extensive package including all the pages and boot explorer for them to use.
Example 11teamsports.de:
For all the E-retailers we made packages including wallpapers and bannersets, besides a extensive package including all the pages and boot explorer for them to use.
Example 11teamsports.de:
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Client: adidas
Type of project: E-Commerce implementation, Online pages, Video's and Animations, E-retail packages, banners, promotional assets and content productions.
Created at: Tribal DDB Amsterdam
Type of project: E-Commerce implementation, Online pages, Video's and Animations, E-retail packages, banners, promotional assets and content productions.
Created at: Tribal DDB Amsterdam
Production company: MediaMonks
Designers: Robbin Cenijn, Keith Kornson, Bo Mouridsen
Role: Design Director
Year: 2014
Designers: Robbin Cenijn, Keith Kornson, Bo Mouridsen
Role: Design Director
Year: 2014
