MOIA - MOVING MEMORIES
Arrive where new memories begin. By merging real image and animation, we create a "Virtual World of Memory" that combines fantasy and reality.
During the Corona lockdown, MOIA had to pause its ride-sharing service, and social contacts and events became rare.
The restart campaign at the end of the lockdown plays with the anticipation of new events and experiences.
Animated illustrations breathe life into the deserted places and locations, capturing moments partly frozen in slow motion.
The spot features well-known and usually vibrant places in Hamburg, such as the "Goldener Pudel Club", the university, Dom and Millerntor.
Throughout the customer journey, the passenger reminisces about various experiences at these locations, visualized through animated illustrations.
Animation, Illustration & Art Direction: Musclebeaver
Production: INK Corporated
Client: MOIA
Production: INK Corporated
Client: MOIA
