Visual System Design - Greenergee

Client - Saket Arya & Rashi Arya

Our objective for the Greenergee rebranding and visual system design project was to create a brand identity that communicated the company's dedication to renewable energy and sustainability. To achieve this, we developed a unique illustration system that reflects Greenergee's values and purpose. Inspired by the sun and other natural elements, our illustration system is designed to be adaptable to various applications, from print to digital. We used eco-friendly colors to create a cohesive visual system that appeals to Greenergee's environmentally conscious target audience. Through this rebranding effort, we aimed to position Greenergee as a leading solar panel company that is committed to providing sustainable energy solutions.

Logo Design : Rahul Agarwal and Saket Arya

For the color system re-design, we drew inspiration from natural elements to develop an eco-friendly palette that reflects Greenergee's commitment to sustainability. The color system features three primary hues that evoke the warmth and energy of the sun, along with a shade of blue and green that evoke nature and the environment. By using these natural elements as a source of inspiration, we created a color system that is both versatile and authentic to the Greenergee brand.

Our illustration system for Greenergee utilises three basic units (the units signify the sun, land and water) in a randomized way to create unique geometric patterns that embody the brand's innovative and creative spirit. These patterns are versatile and can be used in a variety of applications, from packaging to digital platforms. By using a combination of organic and geometric shapes, we created a visual language that is both playful and sophisticated. Our use of a random abstract style also conveys Greenergee's commitment to exploring new possibilities and pushing boundaries. Overall, this illustration system reflects the dynamic and innovative nature of the Greenergee brand.