The Frederick Visitors' Guide is their main piece of marketing that helps give visitors to Frederick County and Fredericktonians all the information they need about the county in one place.

I was tasked with using our newly refreshed branding, including new brand fonts and an elevated color palette, to update this 80-page guide to feel more editorial, modern, all while still maintaining readability.

I also got to lend a hand art directing a few photoshoots such as the Take Frederick County Home page below. This page was special as we found locally made goods and showcased them in a way that encourages readers to go out and fill up their bags with goodies to take back home.