Nair Hair Remover
America's leading hair remover brand wanted to launch in India.
So we at Scarecrow M&C Saatchi came up with a very basic but insightful thought - that every woman would relate to.
In today's era of living life on one's own terms can mean different things for different women. For some, it may mean pursuing a career and achieving financial independence or it may mean prioritising anything. Whatever the case may be, it is essential for women to have the freedom and agency to make their own choices and live life on their own terms. In the same way, women don't want to be told whether to remove hair from their bodies or not, neither they want to be told how to remove it.
So we took on this very insight and created a campaign - which encourages women to live on their terms -
and even thought Nair being a hair removal brand - it doesnt enforce the women to remove their body hair. It only tells them hey, we have various products that you could use the way you want, whereever you want and whenever you want. And thereby live on your terms.
