BEME BRAND CREATION
MARKET OVERVIEW: Ever-growing market of health & wellness supplements for women. The market is saturated with pills, capsules and powders each though none of those product forms is convenient or pleasant to consume. There are plenty of brands on the market and the most popular ones are female-founded, the ones who get women and their needs, speak the same language.
BRAND IDEATION: Supporting women living in the moment - happy, angry, tired, radiant, confident, hesitating - whatever they are at that moment.
VISION: To create feel-good wellness solutions that inspire and support women from the inside out.
MISSION: We bring effectiveness, convenience, and value into a woman's everyday health, beauty and wellness experience: our liquid supplements are science-backed and formulated with clinically proven ingredients for visible, feel-good results.
MISSION: We bring effectiveness, convenience, and value into a woman's everyday health, beauty and wellness experience: our liquid supplements are science-backed and formulated with clinically proven ingredients for visible, feel-good results.
PACKAGING: Focus on convenience as the best way to support women. The product is packaged into on-the go daily sachets, a box of 30 pax to have a full month supply. The colors are associated with the product's function (energy, beauty, health, relaxation etc.).
WEBSITE: The main goal was to focus user's attention on the liquid form of the product and "magical" results. Hence, the website is full of such elements as waves and sparkles.
CONTENT: The main content direction was to showcase real moments of a woman's day to make it relatable to every-day women (our consumers).
TONE OF VOICE:
Trustworthy: We want our customers to trust our formulations and our ability to deliver good on our promise.
Relatable: We want our customers to feel like they are talking to a friend and to a brand that understands them.
Lively: We keep our tone of voice active, spirited and conversational.
Supportive: We want our community of women to know we support them in all their endeavours.
Uplifting: We uplift the spirit, successes and everyday moments of our community.
Colorful: We use words and phrases that are vibrant, energetic and engaging.
COPYWRITING:
IMPORTANT NOTE: Please, note that current brand owners changed the strategy and the actual content on social media, Amazon store and some parts of the website. The current digital assets are not executed according to the brand & overall marketing strategy that I built.
