Clara: an Italian Benefit Corporation
Clara is a B-corp (Benefit Corporation) that aims to counter fast fashion by promoting a business model that focuses on the respect of nature's rhythms from a slow-fashion perspective.
In its mission, the project wants to fight the Italian phenomenon of "ghost towns" by converting abandoned farmhouses into Clara-branded farmhouses where people can take a moment to disconnect from the hustle and bustle of the city in a countryside context.
We started from the story of the founders to derive consistent values and mission and then define business plan, brand identity and a series of initiatives to promote the brand such as social media adv, fashion shows and events with influencers.
