Burton
Out of home ad campaign ranging from bus shelter and subway takeovers to airplane trays.

These guerilla ads will be placed in bus stop benches, airplane trays, and subway escalators. They consist of a graphic way of ‘Getting into” snowboarding. The subway versions will have the black diamond sign and the snowboard at both the ascending and descending escalators.

All executions will have the tag line lock-up “Get Into It!”

These guerilla ads will be placed in bus stop benches, airplane trays, and subway escalators. They consist of a graphic way of ‘Getting into” snowboarding. The airplane tray will use perspective to make it look like the person sitting is airborne above a snowy mountain. The bus stop bench will have a decal on the wall behind it which gives the illusion of being on a ski lift, with feet attached to a snowboard decal on the floor.

All executions will have the tag line lock-up “Get Into It!”