100 Ways helps pre-loved, one-of-a-kind jewellery find new homes. Through an unparalleled catalogue of original and timeless pieces that cater to any taste and style, 100 Ways pair people with jewellery that maximizes access and minimizes footprint - while ultimately fostering powerful, memorable moments of delight and joy.
The 100 Ways brand utilize the Hunter Green as the grounding colour, with Light Rose and Brass as graphic elements sprinkled in the visuals creating elegant contrast. The brand communicates a sense of human touch with the mixture of hand-drawn components and slanted serif font. Geometric shapes are used throughout the all mediums. Full and semi circles are the main shapes on the digital end, and fan shapes are the main focus on the print end.
Responsibility: Graphic Design, Packaging, Print, Web Design
Client: 100 Ways
Agency: Massive Media Inc.
Creative Direction: Annie Gleeson
Art Direction: Jordan McCreedy
Art Direction: Jordan McCreedy
