Spiral media in-game advertising
SBIT had purchased Spiral Media ad space within a range of Facebook games - to be clicked by users to obtain extra lives and playing time.
Users would then watch a short video (repurposed TVC), then complete a questionnaire and share their answer to get their points.
So, how did we appeal to teenagers enough to get them to share the SBIT message?
Users would then watch a short video (repurposed TVC), then complete a questionnaire and share their answer to get their points.
So, how did we appeal to teenagers enough to get them to share the SBIT message?
We gave them an opportunity to share something about themselves.
Simple Flash pop-up console
Scripts for 8 possible outcomes.
Facebook gaming clickable MRECs
