BRIEF
GranataPet the innovative and healthy pet food company from the Bavarian Alps would like to transform the fitness hype into the dogs world.
IDEA
To promote the healthy attitude, we developed a totally new fitness eco system for dogs and placed the SnackBallMachine in different large cities across Germany. By check-in with #snackball, the automatic ball launcher is actiavated and throws a ball in the park. The dog has to fetch the ball as fast as possible and then bring it back to their master. If the dog was fast enough, fresh and healthy Snack is automatically released from a dispenser.
EXECUTION
By appling the new Beacon technology in the SnackBall. We first installed an Rasberry Pi to read signals from the Snackball and track the speed and distance. By tracking the time needed and synchronizing it with the dog’s size, we can find out how fit the dog is. And if the dog is fast enough, it is rewarded with GranataPet. If not – the SnackBallMachine might be the perfect work out for lazy dogs. Over. And over again.
RESULTS
We started a new move in the dog scene for more healthy dogs. Possibly even the owners getting fitter, too.
