NATIONAL GEOGRAPHIC CHANNEL 25th anniversary in Taiwan
Concept:
The main slogan is "Stay Curious, Color your life."
About the Ident, I use block-like objects as a metaphor for maintaining a childlike sense of wonder and being brave in exploring and discovering new things.
The blocks come in various colors such as red, blue, green, and yellow, representing the diverse and rich content of NGC.
The blocks are combined to form a rectangle, implying a connection to NGC.
Lastly, the exploding block symbolizes the feeling of fireworks and celebration. It is also colorful to commemorate the 25th anniversary of NGC in Taiwan.
The blocks of promo packaging are an extension of the Ident, developed to complement the monthly theme color.
概念:
主要口號是"Stay Curious, Color your life”
IDent部分:
我使用類似積木方塊的物件，暗喻保持童心:勇於探索發現新事物
我使用類似積木方塊的物件，暗喻保持童心:勇於探索發現新事物
方塊顏色有紅、藍、綠、黃等顏色，表示國家地理頻道有著各式各樣豐富、多元的內容
方塊組合出一個長方形，藉以暗示與國家地理頻道有關聯
最後爆開的方塊，象徵煙火、慶祝的感覺。且帶有繽紛的色彩，來歡慶國家地理頻道在台灣25週年
PROMO包裝，則是由IDent做延伸，發展出來。再配合每月主題色去做變化。
PROMO包裝，則是由IDent做延伸，發展出來。再配合每月主題色去做變化。
IDent StyleFrame
IDent 12s
Promo StyleFrame
Promo Opener(Yellow)
Promo LowerThird(Yellow)
Promo EndPage(Yellow)
Promo Insert(Yellow)
BillBoard(Yellow)
Final Version(Yellow)
Artist program introduction
- Thanks for your watching -
