Creative Challenge:
Create a LCBO specific fully shoppable, 3-sided retail display to grab shoppers attention.
Each side to features the brand and its affiliated team partner.
Create a LCBO specific fully shoppable, 3-sided retail display to grab shoppers attention.
Each side to features the brand and its affiliated team partner.
Creative Solution:
Create a display that makes shoppers feel like they are "rink" side about to watch all the action from the comfort of home, complete with the flashes of cameras capturing the action.