Consulting partners are constantly adapting to their markets, especially in an industry that is changing at lightning speed. As a start-up, PowerPulse’s energy consultants built their expertise and reputation project by project, but their visual identity and external communications did not evolve with them. MOQO helped PowerPulse define their brand strategy and further develop the PowerPulse brand.
A powerful message
During the brand intake session, we determined the USPs, and brand positioning and did exercises in the search for their identity. We brought all elements together in a key message and brand story, which serves as the basis for the visual identity concept and corresponding communication tools.
Energetic visual identity concept
The visual identity concept is built around a minimalist, corporate symbol that abstractly represents the 2 P’s from PowerPulse. Furthermore, we see a progressive dynamic and distance between the P’s in the logo, symbolising neutrality and an eye for continuous improvement.
The purple reflects the creative nature of PowerPulse in their search for the most cost-effective solution for their client. The entire corporate identity relies on a grid system, derived from the logo, and applies to all possible mediums.
A dynamic website
The website focuses on the three pillars resulting from the brand positioning. We stimulate cross-selling between the pillars through strategic web design. The subtle animations illustrate PowerPulse’s dynamic approach, while we reinforce the personal approach with corporate photography.
The power is in the brand experience
As a full-service branding agency, MOQO thinks with you about every touchpoint in marketing and communications, from all classic corporate identity carriers to the Teams background.
