Phos Suites is a luxury, boutique hotel on the Greek island of Milos.
We were commisioned to design the visual identity of the establishment, including its logotype, signage system and stationery.
The hotel's name, Phos, is Greek for light (Φώς). We designed a monogram using the first two letters of the name, P and H, which create the phoneme /f/, rendered by the Greek letter "Φ".
In order to merge the two languages, a small element was added adjacent to the letter P, which might be perceived as the incomplete reflection of the letter's circular form: the end result alludes to the Greek letter "Φ".
Τhe symbol is enclosed by an arched shape as a reference to the distinct Cycladic architecture.
For the applications we used a limited colour palette which consists of white, black and an earthy tone which is reminicent of the hotel's interiors.
