Packaging Redesign | Italia 2013
developed in: FutureBrand Milan

The italian pasta brand Voiello, a Barilla's brand, has 135 years of tradition. For its redesign, we had access

to all historical photos, so all the pack design is a celebration of its history. This made possible to bring to life some important elements of its past,  such as the stripes, used on the first pack; the fonts inspired by the lettering on the old trucks of the company; the window shape like the traditional drawers where it was kept