PROJECT:
Crafting Beer with a Retro Twist
Craft beer "Spicy Tomato", "Playful Cherry", "Summer Orange".
abOUT THE PROJECT
The case study showcases the branding and packaging design for the three flavors of "tasets crazy"
craft beer - tomato, cherry, and orange. The design approach involves using vintage comic-style
illustrations for the cans, with each flavor represented by a unique character and color scheme.
The illustrations are bold and eye-catching, with a playful and whimsical tone that appeals to craft beer
enthusiasts looking for a fun and unique experience. The use of distinct color schemes and character
illustrations for each flavor also helps to differentiate the products and make them more memorable for consumers.
Overall, the "tasets crazy" craft beer branding and packaging design is a creative and effective
way to stand out in a crowded craft beer market and attract new customers.
*Drinking alcohol can be bad for your health and lead to detrimental consequences*
First beer:
"Playful Cherry"
"Playful Cherry"
"Playful Cherry" is a refreshing and flavorful beer that's perfect for summertime relaxation.
This fruity brew is infused with the juicy sweetness of ripe cherries, creating a deliciously tart and tangy flavor that's sure to please.The label for "Playful Cherry" features a vintage comic-style illustration of a plump, red cherry lounging on the beach. With sunglasses on and a cocktail in hand, this cherry embodies the carefree, playful spirit of summer.
The label's background is a soft shade of pink, reminiscent of a sunset over the ocean.
Second beer:
"Summer orange"
"Summer orange"
"Summer Orange" is a bold and flavorful beer that's perfect for those hot summer days. Infused with the
tangy sweetness of ripe oranges, this brew offers a refreshing and zesty flavor that's sure to please.
The label for "Summer Orange" features a vintage comic-style illustration of a teenage orange skateboarding
and painting graffiti. With a can of "Summer Orange" in hand and a skateboard at his feet, this orange embodies
the drive and energy of summer. The label's background is a cool shade of blue,
reminiscent of the ocean on a sunny day.
Third beer:
"spicy tomato"
"spicy tomato"
"Spicy Tomato" is a beer with a bold and flavorful twist, perfect for those who love a bit of heat.
Infused with the savory taste of ripe tomatoes and a touch of spicy pepper, this brew offers
a refreshing and zesty flavor that's sure to please.
The label of Spicy Tomato features two cool and dangerous sheriffs made of tomatoes and hot peppers in a comic book style. With cigars in hand and hats pushed low, these sheriffs represent the coolness and sharpness of beer.
The background of the label is a bright shade of green, reminiscent of fresh tomatoes in the garden.
