Central Precocious Puberty (CPP) is rare condition in which a child goes through puberty at the ages of 8 for girls and 9 for boys. If left untreated, the condition continues through puberty and can have lasting complications beyond childhood. 

To help raise awareness, we visualised a trust your instinct campaign using the idea of "Mama Bear" as the hero of our story. The idea was that when something is not right, Mama Bears trust their instincts to help their child.

The print ads also detailed different CPP symptoms and call to actions such as talking to the paediatrician and visiting the unbranded website.