Theurel & Thomas is the first Mexican pâtisserie, since 2009. Their specialties are Franco-Mexican pastries, a collision from two cultures: the traditional French macaron with classical Mexican flavors.
In this 2023 Valentine’s Day campaign we showcase the different ways in which love happen by accident. Everyday we fall in love with people, places and ideas purely by chance. Love is not something you plan for, love is incidental.
Therefore, we generated unique compositions of petals, pistils and macarons to create a completely new flower that represented this fortuitous collision. The flowers we have created represent each of the ten flavors of macarons chosen for this season of love: Pistachio, Raspberry, Chocolate, Rose Petals, Lavender, Gloria, Horchata with Vanilla, Praline, and the two special seasonal macarons, Chocolate with Cherry and Rose Petals with Raspberry.
This design system is reflected through our art direction, the photography, the animated clips for social media and the collection stickers used for packaging and digital platforms.
_
ART AND CREATIVE DIRECTION
Julián Iñiguez
DESIGN
Julián Iñiguez
María Martínez
PHOTOGRAPHY
Carlos Delgado De Robles (Fusion Flowers)
Karina Zertuche (Campaign)
ANIMATION
María Martínez
INFO
hola@reset.mx
