Image booklet about Gazprom Neft's Arctic projects
The client's team approached us to develop a design concept for a booklet about Arctic projects in 2021 and create its interactive version. The booklet should inform about the company's activities, increase awareness and form a technological image of the company and industry. The visual line emphasizes the idea of an equally intense energetic life of Gazprom Neft Shelf.
In the direction of the new
Design concept primarily expresses the theme of striving for development, renewal, dynamic movement, and active action. We have developed the idea of people's relationship with nature and each other, the roll call of words and deeds, and the range of processes and projects.
We used the stereo effect as the core technique in typography and photography. It manifests through layering and optical illusions. This approach supports and enhances the overall multidimensional concept of the booklet.
The concept of the interactive version corresponds to the style of a printed booklet: individual images are combined into a composition while scrolling, and when you hover the cursor, an information part and digital indicators appear.
Creative Group
Art Director: Irina Shmidt
Designer: Victoria Pokhilko
Project Manager: Anna Sleptsova
Product Manager: Margarita Bulantseva
Web Designer: Ekaterina Starodumova
Web Developer: Alexander Nazarov
