The Every Moment Matters campaign aims to address the mixed messages people often receive about alcohol and pregnancy, by reminding them that any amount of alcohol they drink, their baby drinks too – even during early phases. It was funded by the Australian Government Department of Health.

Spearheaded by 15 and 30 second videos, Every Moment Matters will be shown nationally across a range of channels, including television (including BVOD), radio and online audio, through to digital, outdoor, social and native among others, across all states and territories in regional and metro areas.

Says Caterina Giorgi, CEO, FARE: “There is a lot of misinformation about alcohol and pregnancy, and it makes it hard for people to find the latest, accurate information. The campaign will provide clear information about the risks of drinking alcohol at every stage of pregnancy, to support all Australian families to be healthy and well.”

Client: Foundation for Alcohol Research and Education
Chief Executive Officer: Caterina Giorgi
National Health Campaign Manager: Sarah Ward
Communications and Campaigns Director: Adam Knobel
Projects and Partnerships Director: Joanna Le
Senior Project Advisor: Kamara Buchanan

Agency: 303 MullenLowe Perth

Executive Creative Director: Richard Berney

Head of Planning: John Linton

Senior Writer: Steve Straw
Senior Art Director: Steve Lorimer
Senior Designer: Madeleine dePierres
Joint Managing Director: Todd Baker
Senior Business Director: Krista Song
Business Coordinator: Rebecca Di Pardo
Producer: Jonathan Julius

Production Company: Sandbox Productions
Director: Melle Branson
Executive Producer: Jenny Crabb
Producer: Maria Elena Amatulli
Post Production: Sandbox
DOP: Tim Fitzgerald
Editor / colourist: Denzil Heeger
Music Composer: Panda Candy
Audio Production: Soundbyte
Audio Engineer: Brad Habib
Photography: Liz Looker

Media Agency: Custom Media
Senior Planner: Toby Roderick
Media Planner: Melissa Collakides