Sail to Monaco: Alcohol Brand Packaging Design

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Discover how this alcohol branding project can teach you to use brand archetypes and design to create a luxurious and adventurous experience for your audience.

Primary Archetype: Explorer
Secondary Archetype: Lover

Brand Name: Sail to Monaco
Sub-Niche: Alcohol beverage brand

Brand Colors: Beige & Aqua Sea Tones
Audience Demographics: Men and Women, 21+

Lovers and Explorers

Sail to Monaco is a company that specializes in creating aged white rum. It was designed by two individuals inspired to produce a beverage that reflected a luxurious lifestyle. Sail to Monaco is a brand with a set type of archetypes with the personality traits of explorers and lovers.

The beverage will be marketed to the curious detail oriented and capture the value of traveling.

Taking Calculated Risks

Sail to Monaco is developed to fit the personality types of lovers and individuals who are explorers. The brand will create advertising and marketing that demonstrates curiosity. A trait explorers have whether they are actual sailors or individuals who love traveling internationally.

The consumer's Sail to Monaco will be marketed towards being unafraid to take risks in life because they know with risk comes reward, and to go where you've never gone, you have to do what you've never done.

Symbolism and Meaning in Design

Using a sailboat made sense when choosing a symbol representing exploration and embodying the spirit of adventure, dependence, and freedom. Sailboats are known to complement individuals and their journey to explore the open sea, discover hidden treasures, and have fun at the moment.

The brand's commitment to exploration as well as discovery is a priority. Along with that comes a deep passion inspired by the owner's visit to Monaco.

Growing up in Martinique, traveling across the world to experience how the wealthy lived and the lifestyle in Monaco inspired them to create this beverage they believed would be irresistible.