K I D L Y L A B E L
2-Pack Silicone Bibs
In 2021 we did a push on our socials to promote KIDLY's silicone bibs in its new colours.
The bibs received a great reaction to their initial 2020 launch, so we wanted to reiterate the bibs' USPs while making the new hues feel really fresh, just in time for spring.
At this point in time, one of our key marketing tools was social media, so we put out carousel ads on Facebook & Instagram, as well as a video for the feeds and static Instagram stories.
This project was the first time we had used video to market the KIDLY Label brand, so we spent some time looking at how movement would tie into the identity we had already established. We were known for our 'super basics' range and tonal colour choices, so it felt right to keep the movements subtle and natural, while imagery generally had a simple colour palette with a clear focus on the featured product.
One of the KIDLY values is to always be helpful to parents and understanding of their needs; one of the founders' original ideas for the website was that a parent should be able to hold a toddler in one arm while easily shopping with their other hand. It's because of this – and our dedication to accessibility – that clear typography is also such an important part of the brand identity.
This needs to carry through from the website into all of our graphics, be it advertising, press, social media or even internal comms. That means text large enough to read even if a user has their arm fully stretched out to avoid the grasp of their toddler, high contrast for tired or strained eyes, and a clear breakdown of information that can be quickly absorbed before their attention is needed elsewhere.
