ATHENA RED - Beauty Brand Logo Design

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Beauty Brand Logo Design + 3D Visualization

The following beauty logo ideas were created for a makeup brand. 3D product design renders for beauty industry professionals and beauty entrepreneurs. Below are some of the detail thoughts and data that influenced this design project as I worked on the concept for the brand identity design.

Defining the Brand Persona
and Consumer Personalities

Primary Archetype: Ruler
Secondary Archetype: Outlaw

It is a bit rebellious for a beauty brand to fall into these two category types. When it comes to the industry standards of the beauty industry, there are a lot of look-alike brands. It is rare to come across a beauty brand that disrupts the industry and also thrive doing it.

The question that lead to the creative direction for this brand project was "do you want a look and feel that align with what everyone else have? or do you want to stand alone and make a statement in the beauty market?"

In this beauty branding case study I wanted to showcase the comprehensive thoughts that went into defining the client vision visually.

As a digital artist who prides himself on providing the best value to the entrepreneurs I work with, passion drives me and make every project I take on an exciting adventure. Creating logo designs and 3D product renders for brands is by far one of my favorite type of design projects to do.

From the consultation process which is a collaboration of ideas and exchanged thoughts. The data I gather with the clients during their brand personification process provides me a lot of information to brainstorm with.

Following our first step in the brand design process, the logo design to the package and product design is the most visual fun part of things. The brand colors we end up agreeing on are always expressive, symbolic, and communicate clearly what their client's goal is.

A SOPHISTICATED REBEL BRAND

For this client, the design needed to embody sophistication, power, and what it means to be rebellious. The owner hired me because they wanted to stand out and not have a design similar to everyone else with their vision. They want to make a bold statement and have a design that would be professional, memorable, and strong.

ATHENA RED is a ruler/outlaw brand tailored in its design direction to attract those outlaws and ruler personalities of the world. From the beauty brand logo to the final package design, everything needed to correspond visually.

The deep Crimson and navy tones used for the logo design the 3-D render and the packaging were chosen to be powerful and embody confidence. With the client on board, we both decided that the color scheme chosen matched what it means to be luxurious and rebellious.

What Goes Beyond Demographics?

Knowing demographics is more than just about gender or age range, but in defining this, we can work on a series of documents to pinpoint psychologically who the product would be marketed towards.

The design direction and color selection ultimately match the brand’s mission.

It is essential to define the brands, core values, personality, as well as their consumer personality and traits to have a consistent message. Not only visually but even in written form, moving forward as a business owner.

Creative for a tech brand design is completely different than a beauty business. The client and I agreed not to create a design that had the same color palette and followed similar aesthetics as everyone else in their market.

Many beauty industry, products and companies look alike. It is a safe way that they view they can achieve success and attract similar consumers. Honestly, this is a copycat method that doesn’t create a lifetime fan base for any business.

Daring to be different can have a more long-lasting impression mentally on someone experiencing a brand for the first time.