BRITISH SUMMER TIME
Ted Baker
BST or ‘British Summer Time’ illustrates the Brits' obsession with weather & complaining about it! If it’s too hot, complain. If it’s too rainy, complain! Originally part of a limited edition set of prints on the theme of British pastimes commissioned by fashion brand Ted Baker. Entitled 'A Baker's Dozen' 13 designers were each commissioned to illustrate a different British 'pastime' including summer fetes, car boot sales, full English breakfast & the one I got was 'Moaning'!
A few years later Ted Baker recommissioned the illustration with request to extending the original size twice the length & adding the full figure & additional London details for use in it’s fitting rooms & as an animated screen in the Heathrow Airport store & online.
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TED BAKER
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TED BAKER

Client: Ted Baker / London UK

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