Content Strategy, User Research
Web and iPhone App Redesign
Web and iPhone App Redesign
Grocery Planning Tools
Business Goals
1. Retain Customers
2. Increase Share of Wallet
3. Increase Spend
4. Increase Inventory Turns on Sales & Across Categories
5. Create Loyalty
Project Goals
Redesign of Website & Mobile App to meet needs of Business and Customers
Customer Experience Maps for Target Customer Segments
Website and iPhone Application
All-in-one shopping list, meal planning and recipe tools.
Clip electronic coupons and save on the go.
iPhone Tools
Website Shopping List Tool: Wireframe
Website Shopping List Tool: Wireframe Detail
iPhone Tools
Website Shopping List Tool
iPhone Shopping List Tool: Wireframe Detail
