Glinted
A collaboration between two brands
A collaboration between two brands
The concept for this fictional project came out of the feeling you get when the sun shimmers on the water on a spring day. This feeling triggers your senses. With this in mind the two brands are well represented and fit perfectly together. The purpose of the video was to make a certain audience curious for the fictional fair where the two brands will meet and present their products.
Why this concept brings two 'brands' perfectly together.
OCHRE www.ochre.net * Lucy McRae www.lucymcrae.net
OCHRE www.ochre.net * Lucy McRae www.lucymcrae.net
The first moodboard
The Artfair stand
To trigger the customers, sensors are used so they can influance the lighting effects
with their hands on the leaves as seen in the viral video.
To trigger the customers, sensors are used so they can influance the lighting effects
with their hands on the leaves as seen in the viral video.
The two brands mentioned above are not aware of this project, it's fictional and for study purposes only.
All photographs in the moodboards are images that belong to others.
If you own or made one of the photographs and do not want it on this page please contact me.
All photographs in the moodboards are images that belong to others.
If you own or made one of the photographs and do not want it on this page please contact me.
