Client
Resume By Nico
Resume By Nico
Discipline
Resume writing and personal branding
Resume writing and personal branding
Location
Rhode Island, USA
Rhode Island, USA
The Brand
Led by Nicole Steen, Resume By Nico is a resume writing and personal branding service for Creatives, career changers, and bold peeps. The brand has been in business for eleven years, and has a solid track record. They're the best in the biz.
Led by Nicole Steen, Resume By Nico is a resume writing and personal branding service for Creatives, career changers, and bold peeps. The brand has been in business for eleven years, and has a solid track record. They're the best in the biz.
The Problem
Resume By Nico outgrew their brand. It was time for new messaging and a new visual identity.
Nicole spent 18 months mulling over Pinterest moodboards, branding concepts, and colour palettes.
Enough was enough, so she called in my help.
Resume By Nico outgrew their brand. It was time for new messaging and a new visual identity.
Nicole spent 18 months mulling over Pinterest moodboards, branding concepts, and colour palettes.
Enough was enough, so she called in my help.
The Solution
A brand strategy process to give Resume By Nico clarity and direction.
Brand goals. Core values. A clear mission and vision. Brand voice. Brand attributes.
Brand goals. Core values. A clear mission and vision. Brand voice. Brand attributes.
A solid, aligned, brand strategy to inform the brand’s new visual identity:
An unlikely colour palette to reflect the brand’s magic.
A strong, editorial header font to show intellect and authority.
A wordmark with sharp serifs and pen flourishes. (Nicole is writing your resume with her energy and her pen.)
An icon of Cola, the brand’s angel dog. (Why a dog for a resume writer's logo? Cola is integral to the brand’s story and is the perfect and ONLY symbol for the brand.)
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Since rebranding, Resume By Nico has already unlocked a new level of business.
That, along with confidence, clarity, and direction, is the power of brand strategy and visual identity design.
Are you a bold founder ready for a trusted brand?
Let's work together:
Let's work together:
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