UNICEF is supporting the Government of Kenya to bring and retain more children in school, with a focus on 16 priority counties (Baringo, Bungoma, Garissa, Isiolo, Kajiado, Kilifi, Kwale, Mandera, Marsabit, Narok, Samburu, Tana River, Turkana, Wajir and West Pokot, as well as Nairobi informal settlements) that cumulatively account for 90% of Out of School children in Kenya. ​

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The campaign is aiming to bring to school  250,000 children (50% girls, 50% boys and 5%  children with disabilities) by 2024​.