Em 2022, fomos contratados pela PUCPR para fazer o logotipo e Identidade Visual da Casa de Francisco e Clara.
As Casas são lugares de vivência da Economia de Francisco e Clara na vida das comunidades. É o resgate do vínculo territorial atravessado pela espiritualidade que fortalece a luta, para a criação de outras maneiras de ser e de relacionar: com as pessoas e a Criação.
EN
In 2022, we were hired by PUCPR to create the logo and visual identity for Casa de Francisco e Clara.
The Houses are places where the Economy of Francisco and Clara lived in the life of the communities. It is the rescue of the territorial bond crossed by spirituality that strengthens the struggle, for the creation of other ways of being and relating: with people and Creation.
The Houses are places where the Economy of Francisco and Clara lived in the life of the communities. It is the rescue of the territorial bond crossed by spirituality that strengthens the struggle, for the creation of other ways of being and relating: with people and Creation.
O símbolo da casa tem força suficiente para sustentar o conceito de lar, pertencimento, união, família, cuidado, proteção, sabedoria e comunhão.
Sendo assim, focamos em representá-la de forma circular com 3 círculos em seu interior simbolizando os 3 nós do cordão Franciscano, mas também simboliza a casa, a economia e a educação. A porta vermelha simboliza o acesso que a PUCPR fornece.
EN
The symbol of the house has enough strength to support the concept of home, belonging, union, family, care, protection, wisdom and communion.
Therefore, we focused on representing it in a circular way with 3 circles inside, symbolizing the 3 knots of the Franciscan cord, but also symbolizing the house, the economy and education. The red door symbolizes the access that PUCPR provides.
