Télé Liban
Télé Liban (also known as TL,is the first Lebanese public television network, owned by the Lebanese government. It was a result of a merger of the privately run Compagnie Lebanese de Télévision
Aim
Tele Liban decided to redefine itself, set new goals, a new vision for their channel and target a wider younger audience and market. I was asked to refresh the existing logo and rebrand the entire channel, with a colorful, bold, modern and vibrant visual language.
Target Audience
Generation X and Z
Generation X and Z
