the trea house
A branding system including a logotype, menu, tabletop tent card, and packaging for an immersive dining concept: a tea shop located in a tree house.
The challenge was to reflect the changing of the seasons through the different design components in a fresh and modern way. A color palette was chosen for each season, and abstracted tree patterns were made for each tea package. The leaf from the logo is used as a unifying element throughout.
