The images below are the labels that go onto the bottles.

The two images above are the die cuts for the package drink carrier for the bottles with all the designing on it. The two images below are the die cuts and fold lines for the packaging. 

Design Narrative: The design challenge is being able to create a cool, simplistic, and eye-catching design. Something entertaining enough that as you walk down the aisle it would grab anyones attention. It should grab customers attention because it is Yoo-Hoo but healthier. So customers will see the Yoo-Hoo logo on a different packaging and would want to know more about it. 

The targeted audience will be for adults looking for a healthier alternative for their children. As well targeted to kids who love chocolate milk. The age could also vary from many different ages. Whoever is a chocolate milk lover that wants to drink a healthier alternative than straight sugar. As well as anyone who is getting breakfast or bagels in the morning who are craving some good chocolate milk.

The difference between the original Yoo-Hoo and my Yoo-Hoo is mine will be healthier. Yoo-Hoo is made with water, high-fructose corn syrup and whey. My

organic/healthy Yoo-Hoo will be made with water, organic stevia and oat milk.

Design goal is to be able to create a packing label that everyone thinks it’s cool, fun, and eye-catching design. Bright colors so it catches the eye to everyone while walking the aisles. Cool pattern visual that jumps out at the audience.

Design Rational: I decided to go with natural wavy line look on the package label. The box stands out from most basic flavored milk packaging. The bottle labels are simple yet have a slight wave around the boarder to go alone with the drink case holder. It's called Organically Oat because this Yoo-Hoo is a healthy alternative then the original Yoo-Hoo. These milk flavors have raw stevia and protein powder and oat milk in them instead of whole milk and high corn syrup. Organically Oat also matches the color of the flavor milk. We have pink, brown and tan. Those colors go with the strawberry, chocolate and vanilla flavor.